After seven years of building community, advocating for the LGBTQIA+ skate scene, and producing standout video compilations, Jeffrey Cheung's There Skateboards has reached a new milestone by launching its own SB Dunk Low at the Olympic Games in Paris. Despite the brand's significant achievements, Cheung emphasizes that There is "just a skate company," with a team that simply wants to share their unique vision.
Their whirlwind adventure in Paris included a release party for the Nike SB Dunk Low, the premiere of a new skate video for Nike SB, and numerous Olympic festivities. Following this successful journey, Cheung discussed with us the origins of their partnership with Nike, There's mission, inclusivity at the Olympic Games, and, of course, the SB Dunk Low collaboration that quickly sold out worldwide.
