The Jordan 3 Retro Seoul 2.0 is a bold fusion of basketball legacy and Korean pride, reimagining an icon with a fresh perspective. As the follow-up to the highly coveted 2018 release, this edition honors South Korea's cultural identity and the historic 1988 Seoul Summer Olympics.
Crafted with a clean white leather upper, it features signature suede elephant print overlays and striking hits of sport royal and challenge red-colors drawn from the Taegukgi, South Korea's national flag. Subtle yet impactful updates distinguish the 2.0 from its predecessor, including quilted blue lining, vintage-style yellowed midsoles, and flipped tongue embroidery—a nod to evolution while preserving its heritage.
Blending refined craftsmanship with symbolic detail, the Jordan 3 Retro Seoul 2.0 is a thoughtful tribute to both MJ's enduring influence and Korea's vibrant spirit. It officially launched on May 15, 2025.
